Today, Dutch National Non-profit Sports Organizations (NNSFs) experience financial pressures. Two indications for this are described in this paper i.e. increased competition in the sports sector and changes in subsidy division. Decreasing incomes from subsidies can be compensated with either increasing …

In 2005 and 2006, almost sixty Dutch National Sport Federations (NSFs) participated in a special program for creating a marketing strategy for the next four years. This program was initiated and organized by NOC*NSF (the Dutch Olympic Umbrella Sports Organization). The NSFs had to joint the project to …

In het kader van de differentiatiefase voeren wij, Hajni, Lennert, Machiel en Marije een project uit over inwerkbegeleiding waarin de rol van ontwerper en de rol van beroepsbeoefenaar naar voren komen. Wij hebben voor dit onderwerp gekozen, omdat we zelf gedurende de stages van de afgelopen jaren hebben …