This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

Road and City Mobility (RCM) is a business unit of Siemens Netherlands. RCM’s core business is to provide infrastructure solutions for its customers. Generally, 80% of RCM’s revenue is generated by projects; the other 20% of the overall revenue is generated by the sales of products (e.g. electronic variable …

This research examines the effectiveness of the EU as a regional crisis management actor in the post-Lisbon era. In doing so, an assessment is made of the capability-expectations gap applied to the crisis in Ukraine, thereby building upon the work of Hill (1993) and that of Ginsberg (1999). This research …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

The EaP was implemented in 2009 and focuses on fostering a political dialogue between the EU and its Eastern Partner countries, in order to draw them closer to European Integration and values. It does so through the ‘more for more’ approach, a reformulation of EU conditionality, which grants incentives …

A program that automatically detects auroral events in all-sky images taken by the all-sky camera of IRF has been written. Current programs that automatically detect the aurora in all-sky images using the RGB color system often miss strong aurora and sometimes interprets clouds as aurora. To improve …

Teaching history usually focuses on understanding the past as an aim in itself. Research shows that many students have difficulty in seeing the point of this and often perceive history as useless, or, even if they think history is useful, do not know very well how to make use of it. Yet history plays …

The final paper has been developed for CIBANK Bulgaria, as part of the final project for International Communication Management at The Hague University of Applied Sciences. The internship took place at International Office of CIBANK. The main goal of the research project was to develop a new internal …

The Dutch Transmission System Operator (TSO) TenneT TSO B.V. is planning to build a 2 km to 4 km long 150 kV superconducting cable connection in the Dutch high voltage grid. Superconducting cable systems allow for connections with no external magnetic field which is beneficial due to society's concerns …