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Merkpositionering

Alsem, Karel Jan; Kostelijk, Erik

Dit boek biedt een op theorie gebaseerde handleiding over het kiezen en het formuleren van de positionering van een merk. Het omhelst recentelijke academische inzichten op het gebied van branding, met een extra focus op values.

2016-04ICT & Media; …Boek

Onderzoek risicomijding Zaanstad

Faddegon, Krispijn; Straathof, Alex; Essen, Erik; Straathof, Giselle

2016-04AlgemeenRapport

Merkpositionering

Alsem, Karel Jan; Kostelijk, Erik (Amsib (Cedis))

2016-04AlgemeenBoek

Patient-centered outcomes on quality of life and anthroposophic healthcare

Evi B. Koster (Onderzoeker); Erik Baars (Lector); Diana M.J. Delnoij (Onderzoeker)

Purpose To provide a qualitative investigation of aspects that matter to patients regarding quality of life (QOL) and other perceived treatment effects of anthroposophic healthcare (AH). It is a ﬁrst step in the development of patient reported outcome measures (PROMs) for AH.Hence, it will contribute …

2016-03-28GezondheidArtikel

Regio Zwolle monitor 2015 : hoe identiteit en samenwerking een impuls geven aan een topregio

Rob Erven; Martin de Boer; Huub Ruël (Lector); Jaap Minnema; Aljona Wertheim- Davygora; Jan Möhlmann; Martin Tillema; Willem van der Velden; Erik Veldhuizen (Associate Lector)

2016-01-01Economie & ManagementRapport

Preparing for the Press Handstand

Erik van de Kerkhof (Student); Thomas Kolk (Begeleider); Herre Faber (Begeleider)

Being able to perform a press handstand is required to progress to more difficult techniques on almost every apparatus. Therefore it is recommended to learn this skill at an early age. The press handstand requires a combination of high strength, flexibility and motor skills all of which are valued abilities. …

2016GezondheidBachelor

A Different Consideration on Information and Complexity in Axiomatic Design

Erik Puik (Lector); Darek Ceglarek

from the article : To gain competitive power, product designs and their production means have become more and more complex over the past decennia. Product designers are faced with the increasingly difficult task to guarantee steady behavior of the systems they produce. This requires thorough understanding …

2016TechniekBoekdeel

Participation in cycling, at what cost?

Erik Thibaut; Steven Vos; Wim Lagae; Tom Van Puyenbroeck; Jeroen Scheerder

This study analyses the determinants of cycling expenditure by means of a Tobit regression analysis, based on a dataset of 5,157 cyclists. Using a heterodox economic framework, 23 different variables are combined into two commonly used variable groups (socio-demographics, sports intensity variables) …

2016Recreatie, Beweging & SportArtikel

Surgery: Moving People, Improving Outcomes

Ilona Punt (Onderzoeker); Bart Bongers (Onderzoeker); Christel van Beijsterveld (Onderzoeker); Erik H.J. Hulzebos (Onderzoeker); Jaap Dronkers (Lid Lectoraat); Nico L.U. Meeteren (Onderzoeker)

Surgery aims to improve a patient’s medical condition. However, surgery is a major life event with the risk of negative consequences, like peri- and postoperative complications, prolonged hospitalization and delayed recovery of physical functioning. One of the major common side effects, functional …

2016GezondheidArtikel

Optimizing perioperative physical therapy care in major elective surgery to improve surgical outcome in high-risk patients: the Better in, Better out™ concept.

Bart C. Bongers; Jaap Dronkers (Lid Lectoraat); Erik H.J. Hulzebos; Thomas J. Hoogeboom; Wolfgang F. Buhre; Nico L.U. Meeteren

Frail elderly patients undergoing major surgery experience a decrease of physical capacity due to their hospital stay and surgery. This affects the risk of postoperative complications and their performance of activities, independence and participation.The Better in, Better out™ (BiBo™) strategy was developed …

2016GezondheidBijdrage aan periodiek

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