This article provides an introduction to the topic of multinational management. Multinational management employs a set of principles, theories and models, forming a systematic framework for managing organizations in a global context. This introduction will provide an embarkation point so as to demystify …

Analyse van Chinees IT bedrijf Tencent uit Rien T. Segers (ed.), Multinational Management. A Casebook on Asia’s Global Market Leaders, to be published by Springer International Publishers, Heidelberg 2016.

The background information gives an insight into Hotel Imperio Inn. Their source market are couples, about 70% Guatemalans, 30% foreigners both coming for leisure and business (more nationals) purposes. Coziness, Comfort, Elegance, Spaciousness, Innovation and Quality are the values of Hotel Imperio …

This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …

INTRODUCTION: The conceptual ambiguity of the integrated care concept precludes a full understanding of what constitutes a well-integrated health system, posing a significant challenge in measuring the level of integrated care. Most available measures have been developed from a disease-specific perspective …

The municipality of Apeldoorn had polled the interest among its private home-owners to turn their homes energy neutral. Based on the enthusiastic response, Apeldoorn saw the launch of the Energy Apeldoorn (#ENEXAP) in 2011. Its goal was to convert to it technically and financially possible for privately …

Storm sewers are known to significantly contribute to annual pollutant loads to receiving water bodies. The storm sewers of the city of Almere discharge the stormwater of 1384 ha of impervious area via 700 storm sewer outfalls (SSOs) to the local receiving water system. This water system suffers from …

The aim of this paper is to investigate the Chinese branding landscape. First, the strongest Chinese brands are analysed. This analysis offers explanations for typical Chinese brand strategy and establishes current trends in Chinese brand management practice from a corporate perspective. The research …

This study aims at examining the ways people communicate about energy transition, by analyzing the discourse of different stakeholders in a case of a local initiative for renewable energy. When moving from traditional to renewable energy, social acceptance of new technologies is of central importance, …

Since concepts may have different meanings in different contexts, students have to learn to recontextualise them, i.e. to adapt their meanings to a new context. It is unclear, however, what characteristics a learning and teaching strategy for recontextualising should have. The study aims to develop such …