This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

Road and City Mobility (RCM) is a business unit of Siemens Netherlands. RCM’s core business is to provide infrastructure solutions for its customers. Generally, 80% of RCM’s revenue is generated by projects; the other 20% of the overall revenue is generated by the sales of products (e.g. electronic variable …

This paper is written with an aim of decreasing the constantly growing gap between the richest football clubs and the rest. During the past few years, this growing gap has been an ongoing process in the major European football leagues. This has also been the case in the Netherlands, where the clubs Ajax …

This research was created as a contribution to the internationalization strategy of RAI Amsterdam. The company wants to bring more international conferences, and exhibitions to Amsterdam. One of the objectives of this strategy is to create an ‘international standard’, which complies with the basic services, …

The urgency of analysing the case of female genital cutting (FGC) increases due to the globalisation of today’s world, enhancing multicultural societies dealing with benefits and challenges with respect to cultural differences. Generally, FGC originates from and is promoted as a highly valued cultural …

Since the 1960s, the structure of the German population has significantly changed as a result of a number of migration waves. This structural change, and the fact that is was rather ignored by German governments, created a democratic deficit. Large parts of the permanent population were structurally …

Hedendaagse hervormingen in de Nederlandse gezondheidszorg hebben een behoorlijke impact op de mindset en benodigde competenties van (zorg)managers. Van hen wordt verwacht dat zij leiderschap van zichzelf tonen in het ondersteunen van de eigen en/of andermans professionele autonomie. Gesignaleerde ontwikkelingen …

The aim of this dissertation is to indicate the effects of the Dutch economic diplomacy on the export of Life Sciences & Health companies to China in the period from 2010 until 2015. Economic diplomacy is a form of diplomacy where the government actively tries to influence economic elements like export …

Nowadays, the final consumer has multiple channels to choose from to buy products. Shopping can be done offline as well as online. Although, multiple stores in the middle segment, such as V&D and Blokker, are in difficulty. More and more businesses are integrating online into their offline businesses, …

Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …