Key note introduction on the public part of this RIGHT conference, outlining initial findings from WP 3 from the project.

Globalised labour markets require the young graduates of today to be mobile and culturally sensitive. Higher Education institutions increasingly bear the responsibility to both train their graduates for these global markets and to consider the varies needs of companies and the job market to compete internationally. …

The presentation illustrates how an international business school links the school’s international education and research curriculum to the parent university’ more regionally dominated strategy. The presentation will highlight how to interpret regional goals set by policy makers into international actions …

Social media has become a prolific tool for companies to build their brands. An effective way to interact with stakeholders on social media has been the relatively new discipline of ‘influencer marketing’. Here, companies engage social media stars to use their large fan-base to promote products and services …

As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their …

Based on a recent AACSB survey of 200 marketing and communication departments, this session will highlight how business schools perceive, organise and operate their marketing operations. It will offer insight into marketing staffing and budgetary obligations, emerging opportunities and challenges, and …