To graduate this year as a marketing professional each student has to complete a thesis about a relevant subject. Van der Valk Hotel Leiden, the mandator, requires a customer satisfaction survey to discover how satisfied their business guests are. Van der Valk Hotel Leiden is a beautiful and luxurious …

Gaming is an interesting field of experimentation in simulating the urban environment. It also has the potential to help in the design of buildings and cities. Among the promising aspects of gaming are the decentralized and local processes that are currently applied in the latest generation of multiuser …

The expansion into a foreign market brings with it many considerations and problems. MrWork, a small company specialized in recruitment via Social Media, would like to enter the German vacancy market. This report describes and evaluates the current situation in the German vacancy market and gives a range …

Art therapy is frequently prescribed for patients with eating disorders. Recent developments in the field have led to a renewed interest in evidence of the effectiveness of art therapy. This multicentre study examines whether patients evaluate art therapy to be effective in the treatment of an eating …

Purpose Despite their growing popularity among organisations, satisfaction with activity-based work (ABW) environments is found to be below expectations. Research also suggests that workers typically do not switch frequently, or not at all, between different activity settings. Hence, the purpose of this …

© 2016, © Emerald Group Publishing Limited. Purpose – Despite their growing popularity among organisations, satisfaction with activity-based work (ABW) environments is found to be below expectations. Research also suggests that workers typically do not switch frequently, or not at all, between different …

Our paper investigates the microfoundations of sustainable entrepreneurship and aims to shed light on trade-offs made in decisions about social, ecological and economic sustainability. Balancing the three dimensions of sustainability (social, ecological and economic) inherently requires choices in which …

This paper provides guidance for developing risk-based management tools to improve the procurement (purchasing) performance of SMEs. Extant academic literature only offers little support on developing such tools and does not consider the wide variety of SMEs. The paper defines a procurement tool for …

The background information gives an insight into Hotel Imperio Inn. Their source market are couples, about 70% Guatemalans, 30% foreigners both coming for leisure and business (more nationals) purposes. Coziness, Comfort, Elegance, Spaciousness, Innovation and Quality are the values of Hotel Imperio …

This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …