Panasonic’s nearly one hunderd-year history can be divided into several phases. The constant factor in Panasonic’s history was—and is—change. And this may also contain the simple answer to the question about Panasonic’s secret of success: the ability to transform as required by an ever-changing environment, …

This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …

The 3rd of September, 2015 marked the 70th anniversary of the end of World War II. Despite 70 years of peace in the Asia-Pacific, the memories of World War II are still the most evident obstruction in the Sino-Japanese diplomatic relations. Moreover, other issues, such as the dispute regarding the ownership …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

The urgency of analysing the case of female genital cutting (FGC) increases due to the globalisation of today’s world, enhancing multicultural societies dealing with benefits and challenges with respect to cultural differences. Generally, FGC originates from and is promoted as a highly valued cultural …

Keep the Best of Your Life (for the Rest of Your Life) is part Making Oneself ‘a twofold exhibition of both historical investigations and contemporary showcases of photo studio practises in South and Southeast Asia and Uganda.’ ‘Making Oneself’ was one exhibitions of the Noorderlicht Photo festival 2015. …

Varanus species are a popular species in the exotic pet trade. Little is known about the distribution of these species and trade could have a negative impact on the status of wild populations. Indonesia and Papua New Guinea have a large diversity of Varanus species and are both known as major wildlife …

This study is an attempt to determine how CityFilm can introduce their concept to the international market of Hong Kong. The choice for Hong Kong was made since CityFilm’s life long dream is to enter the Asian market. Since Hong Kong is located strategically and acts as a gateway for the rest of Asia, …

In this report a description is given of two implementation concepts for the implementation of shaft alignment, vibration measurement and on site machining in the Asia market. The entire analysis process has been described including an actor analysis, process analysis and market analysis. The two …

For already many years the Israeli-Palestinian crisis is a complicated situation. Despite all the efforts to come to a peace agreement, a solution has not been found yet. The land that is now called ‘Israel’ is and has been very important for different reasons; economical, strategic and religious. Many …