Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

Recensie van twee boeken: - Van Rosmalen, B. (2016). Muzische professionalisering: Publieke waarden in professioneel handelen. Utrecht: Uitgeverij IJzer. - Van Dieren, S., Dijkstra, S., Oostveen, C., Pronk, N., Rombouts, P., De Ronde, M. & Van Rosmalen, B. (Red.) (2019). Blad 2: Praktijken van Muzische …

Social media have developed to be an integral part of each business’ existence. As SoftAtHome is working on revamping its LinkedIn strategy, it became evident that the company needed assistance in defining what a proper approach would be. Therefore, this research paper focuses on answering the following …

Course materials play a vital role in the foreign language classroom. Relatively little attention has been paid, however, to analyzing the activities that foster oral interactional ability in EFL course materials. For the purpose of this study, a coding scheme was designed that focuses specifically on …

This volume brings together articles from different parts of the globe that describe, question, test and criticize innovations and recent developments in online dating. Using quantitative as well as qualitative techniques the studies included in the book examine the impact of gender, personality traits, …

Background Refugees encounter texts such as course books, pamphlets and exams during mandatory integration in the Netherlands. Texts present explicit or implicit messages to refugees on “successful” integration and citizenship. The What’s the Problem Represented to Be? (WPR) approach from Carol Bacchi, …

For the present review, we analyzed 28 studies researching the effects of interventions for parents with less education on the oral language development of their young children (ages 3–8). Two groups of interventions were distinguished: shared reading and other home activities. Within each group, we …

The relevance of an internationalised home curriculum for all students is generally acknowledged. Other than study abroad, the home curriculum gives programs of study full control over the way students learn international, intercultural, and interdisciplinary perspectives. However, misconceptions, lack …

Cities are becoming increasingly vulnerable to climate change, and there is an urgent need to make them more resilient. The Climatescan adaptation tool www.climatescan.nl is applied as an interactive tool for knowledge exchange and raising awareness on Nature-Bases Solutions (NBS) targeting young professionals …