The purpose of this research was to answer the central question “How can environmental sustainability improve brand loyalty in the Fast-Moving Consumer Goods market?”. The research has shown that applying the Elements of Green Marketing to intrinsic cues of a product, is a relatively better method for …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

This thesis was aimed to advice the management of a luxury travel consultancy agency on how to adapt a new luxury travel concept, which would reflect current perceptions of the notion of luxury in the Dutch market. The literature review and a pre-research showed that even though there exists a variety …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

As the problem of child abandonment in Uganda’s capital city Kampala has risen over the past decades, so has the demand for child care centers to take care of these children. However, the increasing use of institutional care in Uganda has raised questions about its impact on a child’s development. It …

In recent years there has been a trend in the sales of supermarket products. The consumer buys an increasing proportion of products which are in promotion. This has increased the promotion pressure in supermarkets to an average of 20 percent (IRi, 2016). In the category cheese the promotion pressure …

According to several authors, such as Bunner-Sperdin and Peters (2009), Ogorman (2010) and Hokkeling and Mar (2012), hospitality can be defined as an interpersonal exchange, in which the host wants to give the best experience, whereby the physical, spiritual, emotional and social well-being of the patient …

Since the announcement of the establishment of the Islamic ‘caliphate’ in the Middle East on June 29 2014, the number of people leaving Western European countries to join the ISIS military has dramatically increased. It is estimated that over 1,430 French, around 700 British and at least 180 Dutch nationals …

This research analyses the situation of the Russian minority in Lithuania. Lithuania is a post-soviet country and a neighbour of the Russian Federation that has been feeling threats due to Russia´s actions in Ukraine and its overall policies for its near abroad and compatriots. As a country with a Russian …

An estimated 6,000 EU citizens have left their home country to join the terrorist organisation Islamic State (IS) in battle. The Netherlands has contributed approximately 260 foreign fighters to IS since 2012. Several attacks on European ground, such as Brussels and Paris, have been carried out by foreign …