Behaviour change design has much to gain with the integration of insights from the behavioural sciences in the design process. However, this integration needs to be done without hampering the creative process. In two rich design cases aimed at health and safety behaviour change, we describe our efforts …

Conference abstract

Overweight is associated with a range of negative health consequences, such as type 2 diabetes, cardiovascular disease, gastrointestinal disorders, and premature mortality. One means to combat overweight is through encouraging people to eat more slowly. People who eat quickly tend to consume more and …

Reductions in eating rate have been recommended as potential behavioral strategies to prevent and treat overweight. Unfortunately, eating rate is difficult to modify, due to its highly automatic nature. Training people to eat more slowly in everyday eating contexts, therefore, requires creative and engaging …

Habitual behavior is often hard to change because of a lack of self-monitoring skills. Digital technologies offer an unprecedented chance to facilitate self-monitoring by delivering feedback on undesired habitual behavior. This review analyzed the results of 72 studies in which feedback from digital …

Wetenschappers Sander Hermsen en Reint Jan Renes laten in een levendige mix van concrete voorbeelden en de nieuwste inzichten zien hoe gedragsbeïnvloeding echt werkt. Wat maakt wel en wat maakt niet een effectieve campagne, product of dienst?

Doel van het onderzoek was om de bestaande problematiek ten aanzien van de kwaliteitswaarborging in het beschermingsbewind weer te geven en de mogelijke oplossingen daartoe. De vraag die hierbij leidend was is. Welke problemen spelen er op het gebied van kwaliteitswaarborging in het beschermingsbewind …

Despite increased interest in applying psychological theory to the practice of designing behavioral change interventions, design professionals often lack adequate knowledge and resources to do so. In this paper, we present a tool to help professionals in the creative industries design evidence-based …

Recently, there has been an increase in interest for the integration of insights from the behavioural sciences into the design process. The Persuasive by Design model aims to provide an evidence-based framework by which designers gain access to relevant theoretical insights from the behavioural sciences. …

De afgelopen jaren verkiezen steeds meer organisaties digitale communicatiemiddelen boven papieren communicatiemiddelen. Bedrijven die hun geld verdienen met traditionele communicatiemiddelen zien hun omzet daardoor dalen. Zo ook Maters & Hermsen (hierna ‘M&H’ te noemen). Belangrijke klanten die het …