In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Multinational Enterprises (MNE) have various motivations for complying with human rights. Those motivations can be categorized into two distinct categories. The first of these entails benefits to the company, and are thus economic motivations. This group includes issues such as a stable business environment, …

2.1 Background and Objective This research explores the Housemothers' vision on care at the Assessment Center of World Hope International, where they provide aftercare for victims of sexual abuse and exploitation. World Hope International, a Christian relief and development organization (founded in the …

Off the coast of Mauritius there is a small islet of just 7 hectares, covered in coral reef, named Ile aux Aigrettes. this islet is maintened by the Mauritian Wildlife Faundation and opened to the public to show the natural heritage of Mauritius. Many species living in Mauritius cannot be found anywhere …

Abercrombie & Fitch is part of Abercrombie & Fitch Co., an upscale American fashion retailer that currently operates under four different brands. With over 350 store locations in the USA, the Abercrombie & Fitch brand is close to reaching market saturation in its home country and is therefore looking …

This paper focuses on the changes in education and their implication for the university library. The impact of Avans's strategic educational vision on the design and lay-out of the buildings. Especially Xplora, the Learning Centre of Avans, will be described. The three locations of the Avans Learning …

Indonesia's decentralization in the form of regional autonomy has opened many new opportunities for the people. Especially in the regions, higher authority allowed local governments to develop their regions and increase the people's welfare. Despite a number of positive developments, there are many problems …

This report is concerned with the current position of CISAC (International Confederation of Societies of Authors and Creators). Surrounded by a large network of collecting societies and essentially a lobbying organization, CISAC increasingly feels pressures (at least in Europe) to respond to copyright …

In 2005 and 2006, almost sixty Dutch National Sport Federations (NSFs) participated in a special program for creating a marketing strategy for the next four years. This program was initiated and organized by NOC*NSF (the Dutch Olympic Umbrella Sports Organization). The NSFs had to joint the project to …