This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

Voor startups is het verkrijgen van een financiering een van belangrijkste voorwaarden om hun idee uit te werken en tot een verkoopbaar product te komen. In dit onderzoek wordt enerzijds aan de hand van een literatuuronderzoek en interviews onderzocht welke financiële beoordelingscriteria venture capitalisten …

Analyse van Chinees IT bedrijf Tencent uit Rien T. Segers (ed.), Multinational Management. A Casebook on Asia’s Global Market Leaders, to be published by Springer International Publishers, Heidelberg 2016.

Nowadays, the final consumer has multiple channels to choose from to buy products. Shopping can be done offline as well as online. Although, multiple stores in the middle segment, such as V&D and Blokker, are in difficulty. More and more businesses are integrating online into their offline businesses, …

Awareness regarding the challenges involved in creating a sustainable food system has affected the ways in which businesses market their products and how consumers decide whether to buy these products. Businesses directly communicate different quality aspects of their products to consumers mainly through …

This study aims to shed more light on the question whether, and under what circumstances, valence affects consumers' intention to buy a product after reading an online review. We hypothesize that receiver expertise could possibly moderate (a) the impact of review valence on consumers' purchase intentions, …

Is het haalbaar om het energielabel binnen het bedrijf op te zetten en zit er voldoende meerwaarde in? Met deze vraagstelling is er aan het werk gegaan en is het vertaald naar dit afstudeerproject. Vanuit de overheid is het verplicht om voor de woning- en utiliteitsbouw een energielabel af te geven. …

Malnutrition is a well-known and serious public-health problem throughout Africa. Madagascar is one of the poorest countries where 92% of the population lives below the poverty line. The combination of nutritional insecurity, poor health and poverty has a huge effect on the general welfare of people. …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …