In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

The aim of this dissertation was to research how awareness concerning the threats of phishing among Dutch SMEs can be raised in order to improve their online security in the future. The following research question was formulated: ‘‘In what way can awareness concerning the threats of phishing amongst …

This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

Korean edition! Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest …

This paper explores the recurring dilemma that women still face when having to choose between their professional and their personal lives and the role that men play in it. Starting a family is one of the main reasons why women in Europe and all over the world decide to reduce their working hours or leave …

Every year more than 140 million visitors visit EAZA member zoos. To promote conservation to this enormous public of zoo visitors, EAZA launches annual conservation campaigns. Since the start of EAZA’s first campaign in 2000 they have been running 10 campaigns with a variety of issues that affect certain …

The purpose of this research is to provide an advice for FrieslandCampina whether it is feasible to expand its activities to the emerging market Brazil. Therefore the research question of this report is as follows: "Is it feasible for FrieslandCampina to expand its activities to the emerging market Brazil …

In this report the outcomes of the research, that was fulfilled by order of UNOY Peacebuilders, are presented. UNOY Peacebuilders is a network that consists of youth organizations active in the field of peacebuilding and conflict transformation. Due to many obstacles, such as distance problems, a lack …

The purpose of the research we undertook for this Conference Paper was to investigate whether marketing campaigns for specific types of drinks could be directed towards age cohorts rather than towards intercultural differences between countries. We developed consumer profiles based on drinking motives …

The rise of populist movements in Europe is partly explained by the power of mass media. The press, public and politicians keep each other prisoner. The media increases incidents and looks for personal stories while politicians respond to those stories in order to be noticed by the public. Therefore …