The world is changing due to the increasing prosperity and the large variety of products offered in the supermarkets. With the knowledge gained in the nutritional values of food, more and more information about healthy and unhealthy food became available. The lifestyle or healthy behaviour of people …

Since 2013, the Dutch baby care brand NAÏF successfully sells their natural-based baby care products on the Dutch market. NAÏF’s main products include shampoo, wash gel, body lotion, diaper cream, nurturing cream, bath oil and baby oil. From 2013 to 2016, NAÏF has been expanding their sales on an international …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

In this report the current trend of e-commerce companies opening brick and mortar stores was investigated. This phenomenon can be linked to a concept known as omnichannel retail. It appears that many businesses are not aware of the current trends in retail. This leads to a misunderstanding of the modern …

The goal of this thesis is to see if education and experience, or a combination of both, influence the acceptance of eating crickets. This information could be used to start selling cricket containing products in Amsterdam. Eighty participants from Amsterdam collected at three different food events are …

The aim of this research report is to provide an analysis of the business environment and growth opportunities for the assignment provider Primatrassen. The research was based on answering the question: How can Primatrassen improve its overall performance? To be able to find the answer to this question, …

Philips strives to make the world healthier and more sustainable through innovation, in both advanced and emerging markets. There are major differences between these worlds, also in healthcare. This is mainly the result of the limited resources in the emerging countries and the lack of availability of …

The Netherlands breeds higher segment, potential Olympics horses with unbelievably high price ranges. These horses are already being exported internationally. However, the export approach might lack efficiency. The following research question is brought forward to research whether this sector has potential …

Tim Hortons is a Canadian quick service restaurant best known for its coffee and doughnuts. It opened its first coffee shop in 1964 in Hamilton, Ontario. From the start, Tim Hortons has focused on top quality products that are always fresh and delivering exceptional service. It has grown into the largest …