Politics defines many aspects of people’s lives, even when most of them are not directly involved in political processes and have no chance to do so. Born 2500 years ago in Athens, for broader public democracy became the way to influence their societies’ lives: discussions that were previously held behind …

In years past, there has not been a consistent or coordinated “opening” for summer professional development opportunities. This year our goal is to advertise the following summer’s offerings at the annual conference so we can get logistics in front of a wider audience, and they can plan ahead while they …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

The purpose of this dissertation is to test what makes an effective pitch and compare the theory Vs. the practice. During the entrepreneurial tech summit, Seedstars World, in Lausanne, 66 start-ups came together to pitch their start-up ideas to an audience of investors and other VIPS. The objective of …

This dissertation handles the discursive production of security. In particular, it looks at the securitisation of terrorism, placing terrorism as a topic in a space of extreme action. The treatment of terrorism by key members of the discursive process contributes to a gap between the objective reality …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

The 1980 World Press Photo edition xdirected the gazes of its audience mainly towards the ‘far east’. ‘The World’ was seen through the lenses of European, Russian and American photographers. This installation asks its audience to consider whether Elly Rwakoma’s photographs could have stood a chance, …

The reason for this research is the missing social media strategy for Beauty Oranje, the beauty center of the Hotels van Oranje. Within four months the social media strategy of Beauty Oranje will be formed through a combination of existing literature aimed at formulating a social media strategy. The …

Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …