Connected through a screen, two classes that are an ocean apart take the same course and do the same assignments. Our course “ The Global Village” is a globally networked learning environment (Starke-Meyerring and Wilson, 2008) where students from two different universities work and learn together using …

In een aantal eerdere blogs heb ik aangegeven wat de problemen kunnen zijn met de PDCA-cyclus in snel veranderende omgevingen. Plannen pinnen ons te veel vast, de cyclus is te traag, de waarde van meten wordt overschat en de personele factor (hoe krijgen we medewerkers in beweging voor verbetering?) …

This study provides an online marketing strategy for the online sushi restaurant guide showmethesushi.nl. This website will include and review all sushi restaurants in Utrecht by means of a star rating system and textual commentaries of both the website owner and visitors. People do not want to spend …

The Russian travel and tourism sector shows a high potential to grow and become a main global player in the field of tourism. The tourism industry contributes about 5.9% to the total GDP of the country. In 2011, the sector’s total contribution was 3.4 million Rubles, or $106 billion dollars. (WTTC, 2012) …

Tijdens het Cannes Lions International Festival of Creativity wil BrandBase zichzelf (internationaal) op de kaart zetten met een jaarlijks evenement ‘The BrandRally’. Een rally door het prachtige landschap van het Franse stadje Cannes en omgeving. Een evenement waarmee BrandBase zijn visitekaartje afgeeft …

Website Duurzaam Financieel Management (DMF) onderhouden door Margreet Boersma, lector DFM aan de Hanzehogeschool Groningen. De website bevat actuele blogs en artikelen van Margreet Boersma over actuele onderwerpen die betrekking hebben op duurzaam financieel management, MVO, duurzame accountancy, financieel …

The theme of this graduation assignment is destination branding. The main goal of destination branding is to emphasize the unique image of a destination, which then differentiates it from competitors (Hanzaee & Saeedi, 2011, p.13). The Bratislava Tourist Board – largest in campaigning the city brand …

Nowadays, sustainable development is considered as an important topic in the policy of organizations. Duurzame Bruiloft is a one-man business that organizes sustainable weddings, which helps to reduce co2 emission. Duurzame Bruiloft operates in the Netherlands, but wants to enlarge its market to the …

The ever changing world of Internet has transformed traditional marketing and companies since the start of the World Wide Web. Every day billions of people around the world use the Internet for entertainment, shopping, search, social purposes, and much more. This behaviour is changing the way companies …

The content of most journalism courses at journalism schools has been affected by the fast digital and interactive developments in the field. The changing digital organization of information and sources necessitates constant changes in news-gathering and research techniques and affects education in research …