The aim of this paper is to investigate the Chinese branding landscape. First, the strongest Chinese brands are analysed. This analysis offers explanations for typical Chinese brand strategy and establishes current trends in Chinese brand management practice from a corporate perspective. The research …

De Provincie Limburg heeft kennis genomen van een toename van Chinese buitenlandse investeringen en wil graag meer inzicht in de elementen die de perceptie van een investeringspropositie door Chinese investeerders beïnvloeden. Dit teneinde de matchmaking waarin zij voorziet te optimaliseren en op termijn …

Entrepreneurial Journalism is gaining in interest, first in the United States, but now also increasingly in Europe and in the Netherlands. This can be explained by a combination of factors. Firstly, reorganisations and substantial lay-offs in recent years at news publishers, especially of regional newspapers, …

A research on developping a digital business platform in order to realize a customer relationship based business model between German and Dutch timber supplies with Chinese and Indian Purchasers.

The aim of this study is to provide an informed answer to the following central question: How can Friends of Slovenia best deploy its marketing instruments in support of the strategy, in order to enter the Chinese wine market and achieve a turnover of €500.000 by the end of 2017?

The goal of this book is to provide useful information to companies that do business in China, or that are considering doing so. We chose to apply a marketing perspective. Marketing, by definition, mediates between the customer and the brand (or the organization hosting the brand, figure 1) (Alsem, Kostelijk, …

This article will briefly discuss the implications of the recognition of ecological justice in relation to environmental education (EE) and education for sustainable development (ESD). It is argued that the present conception of environment taught through EE and ESD negates the subjectivity of non-human …

The relationship between China and the Netherlands can be situated on a dynamic scale. Chinese entrepreneurs are finding their way to the Netherlands, thereby continuously renewing and shaping this relationship. Currently, there are about 300 Chinese companies in the Netherlands, which amounts to approximately …

Sinds mensenheugenis is de mens op zoek naar wijsheid. We zijn op zoek naar ‘wijze’ ideeën over hoe om te gaan met de dagelijkse praktijk en voor antwoorden op vragen en beslissingen die we moeten nemen. De centrale vraag is: hoe kunnen we wijsheid als concept voor management en ondernemerschap toegankelijk …

Half of the geographical areas in Mainland China are currently facing problems of water shortage and water pollution. Both the Chinese government and its private sectors are striving to find viable solutions for this very issue. However, with the enormous population base in China and its fast-growing …