This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Over the past decade, journalists have created in-depth interactive narratives to provide an alternative to the relentless 24-hour news cycle. Combining different media forms, such as text, audio, video, and data visualisation with the interactive possibilities of digital media, these narratives involve …

Industrial design practice has broadened from designing (mass-)products towards more open, complex, dynamic, and networked design. Organizations are increasingly hire design professionals and turn their attention towards design as an important capability that can help them generate innovation and improve …

Over the past years, innovative technologies (such as Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR)) have become more common within news organizations. These technologies allow users to immerse themselves in a virtual world. With these types of productions, the journalist tries …

This graduation project provides a comprehensive investigation into the decline of the liveability of the UNESCO World Heritage city: Venice. It sheds light on the dichotomy between liveability and (over)tourism, and proposes a new perspective for Venice, which in the last 20 years has undergone a massive …

Our letters pay homage to the 1890 novel News from Nowhere by William Morris, a major figure in the 19th century British Arts and Crafts movement. Morris’ novel tells the story of a protagonist who wakes up in a better society [the literal “nowhere” of his book title when “utopia” is translated from …

This research adopts a grounded approach to address becomings of Syrian refugees during their entrepreneurial journey into the Netherlands. This paper reveals stories of the nature of interactions between refugees and the ecosystem, with experiences of inclusive cooperation on the one hand and experiences …

The Dutch and German Wadden Sea Area received the World Heritage status in 2009 because of its Outstanding Universal Value (OUV) which embodies: cultural and/or natural significance which is so exceptional as to transcend national boundaries and to be of common importance for present and future generations …

The world is wasting food. This is a problem for the environment, for the economy but also for society. While over the past years, there can be a growing interest recognized there is still no significant change in the attitude and behaviour around food waste. From a business perspective, there may be …

Dit afstudeeronderzoek is uitgevoerd voor de opdrachtgever M Media, een videoproductie bedrijf te Hengelo. Tijdens dit onderzoeksverslag is er onderzoek gedaan naar interactieve video en op welke wijze interactieve video ingezet kan worden als een service. M Media had de wens om meer commitment vanuit …