In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

This article reports on the application of a visual method in a small-scale comparative study. Practitioners in five European countries participated and took photographs of the places and spaces where offender supervision occurs. Source: Queen's University Belfast Research Portal.

Combining electric cars with utility services seems to be a natural fit and holds the promise to tackle various mobility as well as electricity challenges at the same time. So far no viable business model for vehicle-to-grid technology has emerged, raising the question which characteristics a vehicle-to-grid …

Probleemstelling: Reclamecampagnes worden ingezet om merkbeloften over te brengen aan consumenten. De effectiviteit van deze aanpak neemt echter af, nu het aantal reclames en media toeneemt. Om de kostbare aandacht van consumenten te krijgen, helpt het om in te spelen op hun behoeften. Voor reclameprofessionals …

Neoliberal discourse often conceptualizes nature in relation to its market utility and economic development. This article will address the role of metaphors in shaping neoliberal discourse in business education. The aim of this article is to reveal reasoning patterns about environmental problems and …

AimsKnowledge of patient preferences is vital for delivering optimal healthcare. This study uses utility measurement to assess the preferences of heart failure (HF) patients regarding quality of life or longevity. The utility approach represents the perspective of a patient; facilitates the combination …

To describe and identify various perspectives on eating difficulties following stroke to enable theory development and facilitate advancement of interventions. Methods: Concept analysis in line with Morse’s principles of exploring pragmatic utility was used throughout the data collection and analysis. …

Purpose - Focusing on management training, this study aimed to establish whether identical elements in a training program (i.e. aspects resembling participants' work situation) can improve training transfer and whether they do so beyond the contribution of two well-established predictors -- motivation …

Patients who have suffered a stroke need to (re)learn motor skills in order to live independently. Cognitive deficits can make the understanding of movement instructions during rehabilitation very tough. In the sport domain, analogy learning has been shown to facilitate motor learning without the need …

There are current pressures to seek innovative solutions to problems associated with environmental sustainability, and in this context, it is likely that SMEs will have to collaborate with a wider variety of specialist partners. In 2009 three Dutch Universities joined with an Australian and Swedish University …