The Almeria’s tomato value chain is currently reducing its competitiveness due to high production and processing costs as well as the maintenance of selling prices and the increase of competitors. Therefore, the purpose of this study was to assess the Almeria’s tomato value chain in order to identify …

The objective of this research is to enable its reader to gain comprehension on what the consequences of the European Emission Trading Scheme are for the airline industry. The main research question that is answered by means of this paper is: how is the airline industry affected by the European Emission …

Tally Weijl is an expanding fashion company possessing the financial and internal resources to expand. The research question of this paper is: What could be a suitable entry strategy for Tally Weijl to penetrate the German market with a sleeping wear line? An internal analysis of Tally Weijl tells that …

Het ontwikkelen van een goede multichannel strategie is één van de belangrijkste uitdagingen waar retailers vandaag de dag voor staan. Een toenemend aantal ‘traditionele’ retailers ziet het opzetten van een webshop als een belangrijke aanvulling op hun fysieke winkels en probeert te profiteren van de …

Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. Within Total Nederland N.V. the management has indicated it is an important matter which deserves …

Individual cities across the globe are profiling themselves as attractive cities. Their aim is to attract groups such as tourists, new inhabitants, businesses and students; that will result in a growth of economy (Kotler, Economic development, 1993, p. 75). City marketing is an excellent tool to use …

The present research investigates the perfect way to present a horse on a photo in order to sell it. Two studies were conducted in order to define the aspects of a good sales photo, to investigate where people look at in a photo and finally to define what potential customers consider attractive. For …

Cost price efficiency is key in competing in the modern horticultural industry. Over the past four years I came to realize that bulb cultivation and the cultivation of bulb flowers is accompanied by major risks, as it is difficult to fine tune the product’s quality. Seasonal influences affect bulb growth, …

This report contains market research, an external analysis and a marketing mix for the company Le Credit Sportif. This company develops electronic cash desks and payment systems exclusively designed for canteens of sports clubs. This simple system provides everybody who works in the canteens of these …

This research is done for ABM-idea. The central aspect of the assignment is to investigate possible expansion of business for ABM by maintaining the sales in the Italian market. By means of this research, the following recommendations were reached: Recommendation 1: The economic situation of the entire …