The article from Managementboek reviews "Marketing in de nieuwe economie" and highlights it as a practical guide for navigating modern marketing challenges. The book emphasizes understanding digital transformations and adapting marketing strategies to meet new consumer behaviors and technological advancements. …

Drie deskundigen, onder andere HG lector Frank Willems, bespreken het boek: Organisatieontwikkeling met Theory U van Esther de Haan en Eva Beerends.