This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

This thesis explores why many people still hesitate to buy second-hand fashion, even though they care about sustainability. While the second-hand market is growing fast and expected to take up 10% of the global fashion market by 2025, many consumers still prefer to buy new clothes. This research looks …

Centrumgebieden zijn van groot maatschappelijk belang. Een kloppend hart bepaalt de leefbaarheid en aantrekkelijkheid van een plaats. De functie van een centrumgebied is echter aan het veranderen door maatschappelijke ontwikkelingen. Binnensteden veranderen van ‘places to buy’ in ‘places to be’. Straten …

While consumers have become increasingly aware of the need for sustainability in fashion, many do not translate their intention to purchase sustainable fashion into actual behavior. Insights can be gained from those who have successfully transitioned from intention to behavior (i.e., experienced sustainable …

Accepted abstract to present at the CSCMP European Research Seminar (ERS 2024) on Logistics & SCM, to be held on June 20-21, 2024, in Warsaw, Poland.

What are ‘local foods’? Are they what should be grown locally according to the predominantly ecologically-focused local food movement? Or are they what our increasingly diverse populations want to grow – or buy – locally as forms of culturally appropriate foods? In this article we argue for the latter, …

We designed a wine recommendation robot and deployed it in a small supermarket. In a study aimed to evaluate our design we found that people with no intent to buy wine were interacting with the robot rather than the intended audience of wine-buying customers. Behavioural data, moreover, suggests a very …

Plant-based cheese has become popular due to health, environment, and ethical reasons. A study among Dutch consumers showed that most respondents have never tried plant-based cheese, but younger people are more willing to try it. The main motives for trying plant-based cheese were animal welfare and …

The wine market offers various categories of wines, some of which are considered conventional and others that are less well-known including organic, biodynamic, and‘natural’ wine. In the Netherlands, many consumers have limited awareness of the specific characteristics and benefits of environmentally …

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective …