The fashion industry, in particular fast fashion, is one of the largest contributors to climate degradation (Boström & Micheletti, 2016). Immersive technologies such as Extended Reality (XR), including Virtual Reality (VR) and Augmented Reality (AR) are suggested as solutions (Zhou et al., 2022) to among …

Bijna iedere organisatie verwerkt persoonsgegevens. Om dit op een verantwoorde manier te doen is één van de wettelijke eisen transparant zijn naar de verstrekker van de persoonsgegevens. Binnen het project Cybersecurity Noord-Nederland is door een afstudeerder dit beroepsproduct ontwikkeld, zodat het …

'De hoofdvraag van het onderzoek is als volgt: ‘’Welk afwegingskader heeft de bouwsector waaronder De architecten van team 4 in het ontwerpproces nodig om houtskeletbouw en Cross Laminated Timber als aantrekkelijk (duurzaamheid, constructief, installaties, brandveiligheid, bouwfysisch, ruw- en afbouw, …

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

Purpose Physical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse-buying urges. However, the effects of interactive screens in physical surroundings …

Purpose This study aims to develop an understanding of how customers of a physical retail store valuate receiving location-based mobile phone messages when they are in proximity of the store. It proposes and tests a model relating two benefits (personalization and location congruency) and two sacrifices …