Technieken op het gebied van machine learning (ML) worden op grote schaal toegepast in de gezondheidszorg, variërend van precisiegeneeskunde tot de mogelijkheid van preventieve zorg. Een algemeen probleem bij klinische studies is de combinatie van hoge dimensionaliteit en kleine steekproefomvang, wat …

Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

The transition towards a sustainable and competitive European economy requires new analytical and decision-support frameworks capable of integrating industrial innovation, environmental constraints, and policy governance. This concept note introduces a multi-level approach to understanding the role of …

Blockchain is a disruptive and rapidly evolving technology with diverse applications, yet its integration into non-technical curricula remains limited and under-studied. This study develops a teaching framework tailored for Business, Management and Economics (BME) programmes, addressing key pedagogical …

Context: Rapid developments and adoption of machine learning-based software solutions have enabled novel ways to tackle our societal problems. The ongoing digital transformation has led to the incorporation of these software solutions in just about every application domain. Software architecture for …

Dear Reader, Welcome to Sustainable EU Economy. This book is more than a textbook—it is an invitation to explore how the European Union shapes business, society, and sustainability in today’s interconnected world. My hope is that it will inspire you to think critically, engage actively, and see how Europe’s …

Academic research has traditionally privileged etic (external) perspectives over emic (internal) perspectives rooted in lived experience. In the context of decolonial and epistemic sensitivity, there is growing recognition of the value of knowledge generated through life itself. This study contributes …