This conceptual essay examines why Integral Sustainable Entrepreneurship (ISE) is an essential enabler for long-term value creation under conditions of ecological and societal constraints. Dominant shareholder-oriented economic models prioritize short-term financial performance and tend to overlook ecological …

Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

The transition towards a sustainable and competitive European economy requires new analytical and decision-support frameworks capable of integrating industrial innovation, environmental constraints, and policy governance. This concept note introduces a multi-level approach to understanding the role of …

In this inaugural address, reflections on the transition towards a circular economy are shared, with a deliberate focus on human behaviour. This focus is intentional. According to the Intergovernmental Panel on Climate Change, behavioural changes could reduce global greenhouse gas emissions by as much …

Blockchain is a disruptive and rapidly evolving technology with diverse applications, yet its integration into non-technical curricula remains limited and under-studied. This study develops a teaching framework tailored for Business, Management and Economics (BME) programmes, addressing key pedagogical …

Business model innovation is essential to drive the systemic change required for a new economy. The Sustainable Development Goals (SDGs) provide focus and direction towards this transition. For companies in the agriculture and horticulture sectors, SDG 12, Responsible Consumption and Production, is …

This study examines how Participatory Scenario Planning (PSP) can enable co-creation of long-term visions in contested multi-stakeholder contexts. Using Feijenoord, a diverse Rotterdam neighborhood, as a case, we prototyped a three-step PSP approach, (I) Vision Building, (II) Stress Test, and (III) Placemaking …

Dear Reader, Welcome to Sustainable EU Economy. This book is more than a textbook—it is an invitation to explore how the European Union shapes business, society, and sustainability in today’s interconnected world. My hope is that it will inspire you to think critically, engage actively, and see how Europe’s …

This paper explores how religiously informed upbringings and lived experiences in contexts of material scarcity have shaped enduring attitudes toward consumption, stewardship, and sustainability. Drawing on autoethnographic reflections we examine how deeply internalised values translate into practical …

Academic research has traditionally privileged etic (external) perspectives over emic (internal) perspectives rooted in lived experience. In the context of decolonial and epistemic sensitivity, there is growing recognition of the value of knowledge generated through life itself. This study contributes …