This research report discusses the benefits of locally sourced food, and the efforts of Amsterdam and Hotelschool The Hague (HTH) to increase the amount of locally sourced food. Secondary research was conducted to analyse consumers perception of locally sourced food at HTH and found an "intention-action …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

This report is the result of the bachelor graduation assignment, which in this case was a development of a fashion collection for a start-up company Odevy CS. The vision of this company is to become a leading brand of sustainable clothing in Slovak and Czech markets which makes a positive impact in communities …

In July 2013, the EU and the US began negotiating a comprehensive trade and investment treaty: TTIP (Transatlantic Trade and Investment Partnership). This was the beginning of a hefty public debate on the – supposed – contents of the agreement, such regulatory cooperation and ISDS. In the Netherlands, …

The Perimeter Security industry is experiencing rapid growth as the need for security measures is growing which is a result of the rising threat of terrorist attacks and shift in governmental regulations in regard to security. Sensurity is a new player in the perimeter security market where it tries …

This study focuses on the local information needs of visitors of the Utrechtse Heuvelrug. As a DMO it is crucial to understand the behaviour of the visitors at your destination, especially in the dynamic industry with the continuous developments. Therefore the objectives of this research are to create …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

The management problem describes the issues of the Missing Link with the app TimeTravel, Amsterdam Dam. The company use The Lean Canvas Business Model, but they did not follow the described steps by the author of the model. Therefore, some problems occur, and they might be a part of the research result. …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …