Generative AI (Gen AI) has been rapidly changing the tourism industry, not only globally but also in Vietnam, and especially in the context of Gen Z travelers changing the future of the tourism industry as they are digital natives and are already using Generative AI (Gen AI) for travel purposes. In addition, …

The use and adoption of Artificial Intelligence (AI) in our society is growing rapidly (Maslej 2025). Alongside this growth, the importance of specific ‘competencies’ that users need to effectively interact with and critically evaluate AI is becoming increasingly important (Long en Magerko 2020). This …

Food loss and waste (FLW) remains a critical global challenge, particularly in the food and beverage (F&B) sector, where small and medium-sized enterprises (SMEs) operate under tight margins and fragmented supply chains. This study investigates how F&B SMEs in the Netherlands address sustainability (including …

Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

This research explores how integrating gamification with AI-powered menu systems can influence consumer behavior toward more sustainable food choices in urban restaurants. Through a mixed-method experiment using two website prototypes, findings reveal that personalized AI suggestions and sustainability …

In this thesis, the findings pertain to the problem statement “what requirements should be met to upgrade the existing website effectively, with the main focus on the home page, markets promotion, about page, resources and contact page, considering user experience, functionality, and visual appeal?”. The …

In the consensus machine, AI acts as a moderating influence to encourage people to find common ground. Moving beyond individual human-AI interaction, we apply AI technology to create a tool that serves people as a group

This paper presents a comprehensive study on assisting new AI programmers in making responsible choices while programming. The research focused on developing a process model, incorporating design patterns, and utilizing an IDE-based extension to promote responsible Artificial Intelligence (AI) practices. …

With the proliferation of misinformation on the web, automatic methods for detecting misinformation are becoming an increasingly important subject of study. If automatic misinformation detection is applied in a real-world setting, it is necessary to validate the methods being used. Large language models …