In dit onderzoek is onderzocht hoe sociale media de manier vormen waarop paardenliefhebbers informatie consumeren en delen binnen de hippische gemeenschap. Met een online enquête onder 106 respondenten zijn gebruikspatronen op Instagram, Facebook en TikTok in kaart gebracht. De resultaten tonen dat ruiters …

This thesis explores the evolving relationship between social media and fashion identity in the aftermath of the Covid-19 pandemic. Since public life was drastically restricted during the lockdowns, social media platforms emerged as critical spaces for self-expression, inspiration, and identity experimentation …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

Particuliere paardeneigenaren missen vaak kennis over paardenvoeding.Ze baseren keuzes vooral op ervaring, gevoel en internet.Verkeerde voeding kan leiden tot gezondheidsproblemen bij paarden.Weinig eigenaren gebruiken een ruwvoeranalyse of deskundig advies.Er is behoefte aan duidelijke, betrouwbare …

This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …

This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …

As sustainable practices become increasingly important in consumer markets, brands are integrating upcycled ingredients into personal care products. However, consumer acceptance of these products is not guaranteed and often depends on psychological factors such as trust, perceived quality, and associations …

Urban areas, particularly those surrounding universities, can present promising opportunities for small food businesses due to the high concentration of students seeking convenient and affordable lunch options. In Augsburg, Germany, Feinkost Glück, a family-run delicatessen and catering company, has …

Digital Solutions for Congestion in Amsterdam’s Negen Straatjes; This report investigates how congestion in Amsterdam’s de Negen Straatjes can be reduced by redirecting tourist flows through social media. Over-tourism in this area negatively impacts residents’ quality of life, urban infrastructure, and …

Deze opdracht is gedaan in dienst van Studio Bijlstra voor Stocers. Stocers is een merk dat dozen met onder andere haardhout, hout voor een pizzaoven en op maat gemaakt hout voor een kleine pizzaoven of een tafelvuurkorf verkoopt. Stocers wil zijn imago versterken, door meer gezelligheid uit te stralen, …