Mobile Instant Messaging apps, such as Signal and WhatsApp, are part of everyday communication in the Netherlands. Yet, technology-adoption literature mainly focuses on functional aspects like ease of use and usefulness, while the role of human values in switching intention is often overlooked. This …

Our planet’s weather patterns are changing, plastic pollution is increasing, economic volatility and social inequality are rising globally, and supply chains are becoming more unstable due to the overuse of vital resources. With its global reach and influence, the hospitality industry has the potential …

What I discovered is an imbalance between the three core components of well-being: mental, social, and physical. While well-being has become increasingly important, especially among the new generation after the pandemic, hotels still tend to prioritise physical services, often neglecting the mental and …

For the elderly a major decline in health often entails a dramatic shift in living conditions. One of the harshest aspects is the loss of social context. Based on experiences in her own family, the designer sets out to redefine the puzzle of health, care and social context. By conceiving the needs in …

Dairy and other animal products play an important role in the diet of the majority of the population. However, there are a lot of sustainability concerns regarding dairy production due to high environmental impacts. Therefore, there is a need to develop a more sustainable dairy substitute. One of the …

In the context of global warming and opinions changing towards the wine sector, French wineries have to reinvent themselves to stay competitive in the market. Climate change is threatening winemakers in different aspects: economic, environmental, and social. Winemakers have seen these changes and have …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

Synopsis   Purpose: The purpose of this study is to explore which factors contribute to accelerating the matching process in demand and supply of suitable housing for the elderly in the Netherlands.   Design/Methodology/Approach: This research provides knowledge on the aspects related to cooperation …

This research has been conducted for the company Santa Fe Amsterdam in order to gain more brand awareness through the use of social media. Santa Fe Relocation is a multi-location company that helps with the relocation of expats worldwide. Santa Fe Relocation provides destination services, moving services, …