Internationalization in higher education has been a substantial and impactful phenomenon, which has proven to be of high value to both the Dutch society and the global community as a whole. With the heightened tendency of bachelor and master degree-seeking students opting to enroll to study programs …

The purpose of this dissertation conducted at The Hague University of Applied Sciences (THUAS), is to determine how to attract more young French adults to The Hague based on the city marketing theory.

The purpose of this report is to document research at The Hague University of Applied Sciences (THUAS) on the topic of the importance of culture in the differences in perceived effectiveness of advertisements between Surinamese and Dutch individuals in the Netherlands. The researcher came up with this …

The purpose of the dissertation was to research how to increase the European Studies program international students’ enrollment by recommending through which information channels and what message content to promote abroad. Four topics were researched to give recommendations: I. International students’ …

The objective of this dissertation was to find out how The Hague University of Applied Sciences (THUAS) can maximize student success and student retention, specifically how The Hague University can combat the continuously decreasing number of students enrolling and successfully completing their studies …

This research focuses on effective social value measurement. It starts by outlining the competitive environment, which is under economic pressure due to limited resources. Commissioners of public services are driven to include social value into their decision making. The problem for social enterprises …

The thesis project has been carried out for THUAS’ research group Change Management. The problem stated in an initial briefing was a lack of study success. As the client expected student information to play a key role in solving it, the following research objective has been defined: Develop a communication …