Background/Objectives: Digital technologies and data-driven approaches are rapidly transforming healthcare practice and enabling more personalized and preventive care. As personal health data becomes increasingly embedded in healthcare systems, understanding how future healthcare professionals interpret …

This research explored whether machine learning models could predict shifts in participants’ preferences and attitudes towards energy solutions based on behavioural and self-reported engagement data collected during visual educational interventions. Through four sub-questions, the study evaluated how …

This research explores how integrating gamification with AI-powered menu systems can influence consumer behavior toward more sustainable food choices in urban restaurants. Through a mixed-method experiment using two website prototypes, findings reveal that personalized AI suggestions and sustainability …

This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …

Location data is a sensitive data type that is collected on a wide scale and is easily misused as it can reveal sensitive personal information. Popular and upcoming technologies like AI and IoT devices can play a meaningful role in this as they become more prevalent and integrated into our daily-use …

By exploring the meaning of ethics and morality, as well as broad application in recent years the extent of the problem became clearer. Business ethics research has become a trending topic in a multitude of organizations that apply it to their day-to-day operations, including educational institutions. …

"Over two-thirds (67%) of global office workers feel like they are constantly repeating the same tasks over and over again, according to a recent survey performed by a leading enterprise automation software company. The employees (specifically the starters and interns) of Cushman & Wakefield in Prague …

The hotel industry is particularly vulnerable to sex trafficking due to the limited oversight in multinational hotel chains, as well as the anonymity and limited traceability that hotels offer. In fact, hotels are the third most likely venue for sex trafficking to occur, with 90,000 recorded cases in …

Rationale, aims, and objectives: The current study and previous research have called the six-component model of Lützen's 30-item Moral Sensitivity Questionnaire (MSQ) into question. For this reason, we re-examined the construct validity of this instrument. Methods: In this cross-sectional study, which …

The central research question in this study is: Which meaning is given to sustainability within a Dutch housing association and does making sense of the concept of sustainability lead to sustainable strategic choices? The chosen research strategy is a longitudinal case study in the Dutch housing association …