The fashion industry is among the most polluting sectors worldwide. Each year, more than 92 million tons of textile waste are generated globally, while the number of wears per garment continues to decline. In the Netherlands, on average a person owns approximately 173 clothing items, purchases about …

The white paper provides insights into the transformation of the TCLF sector, with a special focus on the Netherlands and Europe, undertaking the Twin (green and digital) transition. Besides reporting on the various challenges and opportunities, the paper also reflects on the importance of stakeholder …

With Behind the Curtains, I aim to create a space where young women, like myself, can feel less alone as they navigate the emotional complexities of today’s dating world. In an era of ghosting, bread crumbing, yap-trapping, and other fleeting trends born from hookup culture, many of us are left feeling …

Een glazen lijnextensie ontwikkeld voor het merk Tupperware. Gericht op een jongere generatie, de Modern Day Homemaker, die het merk slechts kent als een generieke term voor vershoudbakjes. Met deze lijnextensie speelt Tupperware in op trends als quiet luxury, nostalgia, non-toxic living. Maakt duurzaamheid …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

In this design research, a new design thinking model is utilised to create a sustainable capsule collection and future roadmap to improve environmental impact for the company Hang Eleven BV (Hereinafter referred to as H11). The design model explores 3 different phases; inspiration, ideation and implementation. …

Collectie opgezet voor een kledingwinkel. Verschillende onderzoeksmethoden toegepast voor het in kaart brengen van de doelgroep, trends en materialen. 

To decrease the environmental impact that the textile industry is responsible for, new materials are constantly being innovated. However, there is a forgotten fiber that was eliminated by the American government and big companies who wanted to push the cotton and synthetic fiber industry forward almost …

In the Netherlands, the position of the city center is transitioning from a place-to-buy to a place-to-be. This means that the city center is changing from a place where people come to shop, to a place where people come to meet and experience. This shift causes Municipalities to reevaluate the position …

Kega is een digital retail bureau waarbij marketing en IT wordt gecombineerd om het werk van retailers, winkelmedewerkers en shoppers te vergemakkelijken en te verrijken. Het klantenbestand van Kega bestaat uit (inter)nationale retailers en retail brands uit verschillende branches, waaronder de fashionbranche. …