As sustainable practices become increasingly important in consumer markets, brands are integrating upcycled ingredients into personal care products. However, consumer acceptance of these products is not guaranteed and often depends on psychological factors such as trust, perceived quality, and associations …

This paper investigates Giggle's strategic growth into Southern Europe, with a focus on Italy as a pilot market. Through a review of the literature, stakeholder interviews, and user surveys, it presents a legally compliant, scalable market entry strategy. Key findings indicate Rome's preparation for …

This LYCar Project Report investigates how Treble, a small consultancy start-up based in Dubai, can strengthen its brand identity to improve visibility in the competitive Middle Eastern market. The research was conducted as part of a six-month internship at Treble and combines academic theory with practical …

Postwar reconstruction nowadays has become a deeply researched subject, not only to meet the need for rebuilding in former war zones, but also to meet the requirements of the homecoming after people’s return. This project, situated in the Saltivka micro district in Kharkiv, Ukraine, follows a number …

This research paper was written for [Company] which is a start-up company from Delft, The Netherlands. [Company] has developed an innovative new product in the MedTech industry which uses robotics and AI to deliver an autonomous Transthoracic Echocardiogram (an ultrasound scan of the heart). [Company] …

This research paper addresses the research aim of determining the most effective and sustainable method for mango butter extraction using a Soxhlet extraction method. The project focuses on meeting the goals of the start-up “Natural Waste”, and utilizing discarded mango seeds from a Dutch juice processing …

This professional product is created for Saxion Career Services, as a supporting service of Saxion University. The client is looking for ways to enhance communication towards students and a way to put their wishes and needs into practice.   Saxion Career Services is a supporting service of Saxion University, …

Given the hospitality industry's quick rebound and volume growth in most OECD nations following the Great Recession, the hotel sector in the Netherlands is currently experiencing a severe labour shortage that predates the Covid-19 epidemic (Joppe, 2012). Staff shortages and cost-cutting measures in the …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

In Ghana, starting a business has problems such as capital availability and accessibility, a lack of planning, trained labour and suitable managerial abilities, a legal framework and social norms, beliefs, and values. These challenges affect both men and women, but women are in the most disadvantaged …