Influencer marketing has become a key element of modern brand communication. More and more companies rely on influencers to reach consumers on an emotional level. But how do individuals with different personality traits respond to such content – and how does this affect their purchasing behavior? This …

My focus has been on the Selection Committee of HTH, examining the role of the Big Five Theory Model to predict student success for the first-year students at HTH. In this way, I aim to improve the selection process at HTH.

Since the start of the COVID-19 pandemic mental health problems among seafarers became more visible to the world. Seafarers seem to have some unhappy moments while working on board for several months. Especially during this pandemic life on board has been tougher than usual, shore leave is nearly impossible, …

Over the period of this project, a lot of time was spent on refactoring and combining the code of different teams that have worked on it, mostly changing REST API to adhere to the best web development practices. Another big part of the project was developing an import system where club trainers can import …

To decrease the environmental impact that the textile industry is responsible for, new materials are constantly being innovated. However, there is a forgotten fiber that was eliminated by the American government and big companies who wanted to push the cotton and synthetic fiber industry forward almost …

Stichting SPOTS is a non-profit organization based in the Netherlands with a mission to save the wild felines (big cats) in Africa, especially the leopard, lion, and cheetah. The wild felines are threatened with extinction due to human reasons such as trophy hunting. The numbers of these animals have …

Achtergrond Overgewicht en obesitas zijn een toenemend probleem in Nederland. Dit gaat vaak gepaard met comorbiditeit en kan negatieve fysieke en mentale gevolgen met zich meebrengen. Uit de praktijk blijkt dat voor langdurig gewichtsverlies, zelfregulatie en motivatie nodig zijn. Skinnyminds focust …

The sport sponsoring has become a marketing tool used frequently. In the course of time, social media platforms developed. In addition social media personalities got popular, as well as sponsoring in the equestrian sport. This research project aim was to found characteristics for the selection of sponsored …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

Sportclub Exercise is a Sportclub in Voorburg, The Netherlands. Exercise has one location and about 1,500 active members. Exercise is a high-end gym competing with several other high-end gyms in Voorburg and its surrounding area. Aside from subscriptions for fitness and group lessons, Exercise also …