Shared Service Centers (SSCs) and Global Business Services (GBS) organizations are evolving from transactional, cost-focused units into strategic partners that deliver value through digitalization, analytics, regulatory compliance, and business partnering. Within this context, Purchase-to-Pay (P2P) has …

Many European cities have recently experienced anti-tourism protests, as a result of unmanageable flows of tourism. Residents increasingly voice their dissatisfaction. Amsterdam, one of Europe’s most popular tourist destinations, benefits financially and culturally from international visitors, yet faces …

This document, also referred to as Justification Logfile aims to present the research process on the topic of attracting and recruiting Generation Z at DSK Bank. The Justification Logfile consists of an introduction with a company and problem analysis, followed by thorough explanation on the research …

The intern Terezia Bellayova focused on research into positive results of increased customer satisfaction on the business success, followed up by research into concrete demands of the target group of the company and how the customers of the company can be more satisfied, with the aim of creating a valid …

This study examines the integration of Connected Autonomous Transportation (CAT) systems at container terminals, focusing on identifying and prioritizing key performance indicators (KPIs) important to trucking companies. Using a mixed-methods approach, including a literature review, stakeholder interviews, …

The goal of this research project at hand is to explore the potential attractiveness of Heinz Selection from the consumers perspective and ultimately examine key drivers that positively influence this process. This will enable KraftHeinz Foodservice to get a better understanding of how consumers …

The phenomenon of climate change became an evident threat to the nature-based tourism sector with its various Safari Operators in Zimbabwe. Tourism enterprises, such as Safari Operators, are not able to avert this phenomenon from happening and are challenged with the complex and multidimensional nature …

This project involved the design and innovation of the customer journey of Heroes Den Bosch, a basketball club in The Netherlands looking to create a long term bond with its fanbase, to increase the occupation of the stadium. By adapting literature done to the current situation, a customer journey map …

This research’s primary goal is to explore the current marketing communication strategy of The Hague Summer School at The Hague University of Applied Sciences and to answer the main question, which is - “How can the Hague Summer School at the Hague University of Applied Sciences attract more partner …

This paper analyses the effects of using gamification in an educational context to mediate learning behaviours and attitudes. Particularly, the relationships between the independent variables of game mechanics, elements, and dynamics (MEDs) and the dependent variables of student holistic development. …