Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …

Research suggests that construction clients, as building owner-occupier, are struggling to implement smart maintenance. This thesis assumes that this is due to a failure to fully understand the institutional complexities of smart maintenance. Hence, the aim of this thesis was to improve our understanding …

This professional product is created for Saxion Career Services, as a supporting service of Saxion University. The client is looking for ways to enhance communication towards students and a way to put their wishes and needs into practice.   Saxion Career Services is a supporting service of Saxion University, …

This LYCar company report is focused on the general topic of the adoption of local foods on behalf of the Hotelschool The Hague Research Centre. After redefining the research topic, the focus shifted towards consumer purchasing behaviour and the adoption of locally grown vegetables. The research is structure …

This research report discusses the benefits of locally sourced food, and the efforts of Amsterdam and Hotelschool The Hague (HTH) to increase the amount of locally sourced food. Secondary research was conducted to analyse consumers perception of locally sourced food at HTH and found an "intention-action …

Given the hospitality industry's quick rebound and volume growth in most OECD nations following the Great Recession, the hotel sector in the Netherlands is currently experiencing a severe labour shortage that predates the Covid-19 epidemic (Joppe, 2012). Staff shortages and cost-cutting measures in the …

"This LYCar company report is focused on the general topic of the adoption of local foods on behalf of the Hotelschool The Hague Research Centre. After redefining the research topic, the focus shifted towards consumer purchasing behaviour and the adoption of locally grown vegetables. The research is …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

Purpose The aim of this study is to provide insights into how the purchasing function can increase the maturity of smart maintenance management (SMM) in construction clients by (1) assessing current SMM maturity and (2) developing an adapted service triad for purchasing's meaningful involvement in SMM. …