Dairy and other animal products play an important role in the diet of the majority of the population. However, there are a lot of sustainability concerns regarding dairy production due to high environmental impacts. Therefore, there is a need to develop a more sustainable dairy substitute. One of the …

The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …

Sustainable provision of the microfinance program is recommended to widen the income sources of poor people. Since the poor people do not have access to formal financial services, microfinance services regarded as useful way out for financial constraints. Microfinance services have grown immensely since …

This strategic marketing report is written for the 20Duurzaam20 foundation and bouAd Adviesgroep. The 20Duurzaam20 foundation is an initiative founded by entrepreneurs situated in the community of Katwijk. The foundation strives to accomplish the reduction of energy use by twenty percent or to replace …

Decos Mobile Solutions BV is one of the subsidiaries of Decos Technology Group, located in Noordwijk, The Netherlands. Decos Mobile Solutions BV offers a fleet management system called ‘Cartracker’. These systems, in the form of black boxes (hardware), are installed in vehicles of organizational fleets. …

Meerlanden collects and recycles waste in order to create resources for new products. In addition, Meerlanden maintains the public area in a sustainable way. The communication team wonders whether the citizens (customers) and the employees view Meerlanden in terms of the desired corporate identity. The …

Philips strives to make the world healthier and more sustainable through innovation, in both advanced and emerging markets. There are major differences between these worlds, also in healthcare. This is mainly the result of the limited resources in the emerging countries and the lack of availability of …