This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

HZ University of Applied Sciences requires mandatory internship(s) in their curriculum for each student in order to graduate. Every student is given the option to find the internship that they desire. Despite the common main goal of the students, every type of person has different expectations and desires …

feminisme; wat is het, hoe is het ontstaan, de vroegere jaren versus nu, etc. Ook ga ik kijken naar verschillende kunstenaars die iets met feminisme te maken hebben, ik denk namelijk dat dit goede inspiratiebronnen kunnen zijn.

In March 2020 life as we know it changed abruptly and indefinitely as a result of the COVID-19 pandemic. From one day to the next people were expected to work from home, while not everyone was equally equipped to do so in a safe and healthy manner. During a period of four months research was conducted …

Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …

Rent Your Room is a company in the pre-start phase.Rent Your Room will focus on rent intermediary for students. The idea was invented by Duco Kanij and based on his knowledge. The purpose of this report is to create a marketing plan for Rent Your Room. The problem statement is: ‘What mix of marketing …

This thesis is written for ‘Theater aan de Schie’ to determine which measures they should take to generate more revenue from the rental of the theater. This research provides insight into how companies find a location and which criteria they find important. This thesis used the Marketing RaDaR of Nate …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This final project explored the functions and services of the export consultancy firm Zet-Group and focuses on OOO Zet-Group, the Russian division. Furthermore, it lists the obstacles that Dutch SMEs experience when exporting to Russia so that Zet-Group can develop its services to make them fit with …