Urban areas, particularly those surrounding universities, can present promising opportunities for small food businesses due to the high concentration of students seeking convenient and affordable lunch options. In Augsburg, Germany, Feinkost Glück, a family-run delicatessen and catering company, has …

Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

This research justification is focused on the Dutch department of BRICOFLOR. The company is very international oriented and there is great potential for the Dutch department. Although there are sales and the department are running, the department is not yet the most promising department in the business. …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

The goal of this research paper is to close the research gap between product focused strategy and customer focused strategy in SME`s. The cross-border region of North-Rhine Westphalia, Germany and Limburg, Netherlands is the target focus during the research. As the market is steadily evolving more …

The wine industry in the Czech Republic is a main economic sector, which is verified since the country entered the Europe in 2004. It has a strategic logistic position for exporting to Central and Eastern Europe and has the widest network of hypermarkets and supermarkets in Europe. On another hand, independent …

Germany has a known a growth of organic consumption within the recent years, however its consumption is growing faster than the German wine production which is still relatively low. Therefore, a large amount of wine is imported from other countries, making Germany the largest organic wine importer in …

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

Skydreams offers online industry specific marketplaces where consumers can find a qualified service professional for their home decorating or renovation projects. Next, Skydreams online marketplaces give business the opportunity to get in touch with customers. This research has a focus on the lead generation …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …