Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

The Netherlands breeds higher segment, potential Olympics horses with unbelievably high price ranges. These horses are already being exported internationally. However, the export approach might lack efficiency. The following research question is brought forward to research whether this sector has potential …

The objective of this thesis was to research how development cooperation among donors and recipients could be improved so as to increase the effectiveness of aid and to advance the implementation of the Millennium Development Goals. To this end, the author chose to make inquires as to which challenges …