This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Our planet’s weather patterns are changing, plastic pollution is increasing, economic volatility and social inequality are rising globally, and supply chains are becoming more unstable due to the overuse of vital resources. With its global reach and influence, the hospitality industry has the potential …

lorio, the newly opened restaurant at The Charles Hotel in Munich, is currently faced with the challenge of not meeting its targeted average spend per guest. As a result of a drastic reduction in seating capacity – from 35 to 16 tables – due to a complete restaurant design, management is under pressure …

Urban areas, particularly those surrounding universities, can present promising opportunities for small food businesses due to the high concentration of students seeking convenient and affordable lunch options. In Augsburg, Germany, Feinkost Glück, a family-run delicatessen and catering company, has …

Abstract Purpose: The purpose of this study is to investigate the effects of secondary services and facilities provided by Human Facility Management (HFM) on the Work-Life-Balance (WLB) of employees working in office environments in the Netherlands and Germany. The study aims to explore the contribution …

In this thesis, titled "Unlocking the Path to Sustainability: Multi-Brand Retail SMEs as Agents of Change in the Fashion Supply Chain," we explore how fashion multi-brand retail Small- to Medium-sized Enterprises (SMEs) can play a crucial role in driving sustainability and effecting positive change throughout …

Hotel Des Indes (HDI) is a prestigious hotel dating back to the 19th century, with a rich history and a member of the Leading Hotels of the World (LHW). It offers various amenities, including dining, meeting spaces, and a health club with spa facilities. Currently, the Hospitality Industry (HI) is …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

Er zijn te weinig behandelingsmogelijkheden voor mensen met een psychische aandoening. Alleen in Nederland wachten op dit moment 75.000 mensen op een psychische behandeling (Nederlandse Zorgautoriteit, 2021). Om dit gebrek te compenseren, worden e-mental health toepassingen, zoals de webapplicatie Liv, …

Evidence-based practice (EBP) is the integration of the current best evidence, with clinical expertise and patient values in the decision making about the care of individual patients. This concept has been widely adopted by the profession of physiotherapy. The application and practice of EBP by physiotherapists …