The purpose of this report is to document research at The Hague University of Applied Sciences (THUAS) on the topic of the importance of culture in the differences in perceived effectiveness of advertisements between Surinamese and Dutch individuals in the Netherlands. The researcher came up with this …

A recent study by the Chamber of Commerce stated that the number of female ethnic entrepreneurs has been rising over the years. In particular, the Turkish female entrepreneurs are ahead. However, the reason why these numbers are increasing has not been given. Therefore this research paper will examine: …

The Dutch society of today is a very mixed one. Different cultures from all over the world come together in one small country. One of the reasons that the Dutch society contains so many different cultures is because of its colonial history. The Surinamese population is one of the many ethnical minorities …