Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

With regard to the advantages of a well-executed marketing plan in terms of corporate image and brand recognition, this research study seeks to provide Novades BV useful insights and recommendations. This study examines the effective marketing tactics used by top feed and food corporations through a …

Location data is a sensitive data type that is collected on a wide scale and is easily misused as it can reveal sensitive personal information. Popular and upcoming technologies like AI and IoT devices can play a meaningful role in this as they become more prevalent and integrated into our daily-use …

As the labor crisis keeps bringing stress among hospitality leaders making the subject of employee retention a key point on the agenda of every future-oriented business, the study comes as a support for Hotel Transilvania in designing a benefits scheme to ensure retention. The importance of benefits …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

Kelvion refrigeration B.V is one of the world’s leading manufacturers of heat exchangers, who provide solutions for almost every industrial application imaginable, working in an engineer to order fashion to provide the customers with the utmost ability to customize their products. In theory, 9 weeks …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

This report describes the development of a document recognition service. Goal of the service is the recognition of “Muster 4” prescriptions, as an extension for the HMM Deutschland GmbH product DeTouro. A detailed analysis has been conducted, based on which a number of requirements have been defined. …