Personalization seems difficult to apply. Some of these problems are caused by the fact that personalization means something different for every company and for the different factors in the value chain. This lack of agreement on the meaning of personalization limits successful communication between the …

YoungCapital is an employment agency founded in 2000 that puts more than 16,000 candidates to work every day. To date, YoungCapital has the largest youth database in Europe and can be found better online than any other Dutch employment agency. For 2020, YoungCapital sets the strategic pillar “Growth”, …

Commissioned by IQ Leads this research report is written for Hipperz. Hipperz is a webshop that operates in the online market of the bag/suitcase industry. IQ Leads is responsible for Hipperz's marketing. This research examines the wishes and needs of the target group, compared to purchasing the assortment …

Nissan Motor Co. is a worldwide car manufacturer established in Japan in 1933. Nissan has the slogan ‘innovation that excites’, and many years they have been the leader in a few European car branch markets. Examples are the European market of electric cars and a few C-segment markets. This plan is written …

IMI hydronic Engineering is part of IMI plc, IMI plc is a listed company on the London Stock Exchange. IMI Hydronic Engineering felt the need to take a step towards digitising certain processes. Specifically, this thesis looks at sales digitisation. From the theoretical framework there are three different …

This report is written for Rebel Lease. Rebel Lease is a car leasing company located in Leiderdorp. Rebel Lease is part of HuurMij Mobiliteit. HuurMij Mobility includes: HuurMij, Super Short Lease and Lease Rebel. HuurMij is for day rental, Super short lease for short car lease and Rebel Lease for car …

For the company Sanoma in the Netherlands a research thesis was conducted. This research is about the stopping power in print advertisements and offers insights in attention within advertisement. The research was conducted by the writer of this thesis in collaboration with a bureau called Unravel. The …

Wij zijn voor Burgland Bouw een onderzoek gestart naar de mogelijkheden in een circulaire economie. Burgland Bouw is nauwelijks bekend met circulariteit, maar wil door de toenemende vraag graag veranderen. Het orderportefeuille van Burgland Bouw is voor circa 30% gevuld met overheidswerken. Deze overheidsaanvragen …

De mondiale bevolking blijft groeien van 7 miljard in 2020 naar 10 miljard in 2050 en hierdoor blijft de vraag naar grondstoffen stijgen en raakt het de voedselvoorziening. Daarom heeft Nederland een transitieopgave om in 2050 een circulaire economie te hebben en in 2030 de ambitie om 50% minder grondstoffen …

De economiedocenten op de school waar het onderzoek plaatsvindt ervaren problemen met het indelen van de leerlingen in drie groepen om te kunnen differentiëren volgens de igdimethode. Om de docenten te ondersteunen met de selectie van de leerlingen is onderzocht of een toets ontwikkeld kan worden op …