Higher education is tasked with preparing students for a culturally diverse and globalizing world. Additionally, western nations have an increasingly diverse student population and know the success of their students will depend in part on being able to navigate diversity. There is therefore good reason …

The HRM study program of The Hague University of Applied Sciences (THUAS) recently replaced classical, module-based education by so-called learning landscapes in which students approach complex problems by interdisciplinary learning activities. Teachers collaborate in multi-disciplinary teams that have …

Full text beschikbaar via link. Laagdrempelige toegang tot rechtsbijstand vormt de basis van toegang tot het recht. De maatschappelijke discussie gaat vaak over de subsidie, maar er bestaan er ook andere drempels. Onderzoekers van Hogeschool Utrecht inventariseren, samen met professionals van het Juridisch …

Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

Cliënten hebben uit meer aanbieders te kiezen en lossen meer zelf op. Met juridische kennis kun je ze niet binden, wel met het oplossen van de ‘jobs to be done’: dat wat cliënten daadwerkelijk behoeven.

As a German conglomerate company specialized in electrical engineering and electronics, operates Siemens the world market with eight different divisions ranging from Power and Gas to Mobility. This study refers to the division Siemens Building Technologies (BT), the worlds market leader for energy efficient …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …

The library of The Hague consists of eighteen buildings, scattered throughout the city. The main building, located in the city center, attracted more than 1.1 million visitors and customers in 2016. The library is part of the municipality of The Hague and the main building is actually integrated within …

As an Argentinean eCommerce business, GoodPeople decided to acquire Avenida, an online platform that was owned by Flipkart, the Indian market leaders in eCommerce, in the end of 2017. Flipkart had to face a sharp decline in sales figures which was the reason the company decided to sell the marketplace. …