Before beginning my career as a marketing professional I want to do a research for an online marketing agency. The name of the agency is Atvise. Atvise is specialized is achieving online results for their customers. Each customer has different online objectives which Atvise wants to realize. Atvise …

Very little is known about the personal goals of homeless people and how these relate to their quality of life (QoL). By using survey data on 407 homeless adults upon entry to the social relief system in 2011, we examined the personal goals of homeless adults and the association between their perceived …

A year later, in 2013, the Westerkwartier Area Cooperative was established – a new form of cooperation at the regional level, involving hundreds of dairy farmers, other SMEs, Terra MBO as the representative of the knowledge institutions in the region, the National Forest Service in the Netherlands (‘Staatsbosbeheer’), …

Rent Your Room is a company in the pre-start phase.Rent Your Room will focus on rent intermediary for students. The idea was invented by Duco Kanij and based on his knowledge. The purpose of this report is to create a marketing plan for Rent Your Room. The problem statement is: ‘What mix of marketing …

Opdrachtnemer A. Iseger heeft onderzoek gedaan naar de totaal waargenomen servicekwaliteit van de DHL PBT onder klanten van DHL Freight. Het doel van dit onderzoek is inzicht krijgen in de totaal waargenomen servicekwaliteit van de DHL PBT, teneinde het management van DHL Freight op 9 januari 2017 een …

The collapse of the Corporate Commercial Bank in 2014 is the biggest financial fraud case that occurred in Bulgaria since it joined the European Union. The prosecutors’ indictment defines it as a pyramid scheme case. It had a great impact on Bulgarian economy and politics, as its measurable impairment …

This dissertation investigates how an NGO like PETA (People for the Ethical Treatment of Animals) can recover its brand equity after this was damaged due to a scandal. The focus was on improving perceived service quality as this appeared to be a very important aspect of brand equity that is damaged severely …

The objective of the study was to evaluate the capacity of Northern Bandung Dairy Farmer Cooperative (KPSBU) to support farmers in producing good quality milk within the milk value chain in West Bandung Regency, West Java. The study used qualitative research strategies including desk study, case study, …

Opdrachtnemer Charlotte Andeweg heeft een onderzoek uitgevoerd voor de afdeling Marketing en Communicatie van Hogeschool Leiden over de klanttevredenheid van deze afdeling. De opdrachtgever wil te weten komen waarom de interne klant niet tevreden is over de afdeling. Hij wil weten wat moet verbeteren …

This thesis deals with the problem of students who do not always know how to fill in their leisure time. There is limited information on the behaviour of Dutch students in their leisure time. By researching their passion related behaviour I gained insight in the positive and negative points regarding …