While live event experiences have become increasingly mediatized, the prevalence of ephemeral content and diverse forms of (semi)private communication in social media platforms have complicated the study of these mediatized experiences as an outsider. This article proposes an ethnographic approach to …

Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

Invited talk on social acceptance of the energy transition in several countries.This talk was part of the final module of the MBA program: "Sustainable development and social management of the company" This module was organised by the Institute of additional professional eduction- higher economic School …

Social learning is the process of exchanging and developing knowledge (including skills and experiences) through human interaction. This key planning process needs to be better understood, given the increase and variety of non-planners influencing planning processes. This article explores who learns …

Inschrijvers en opdrachtgevers worstelen nog weleens met social return voorwaarden in aanbestedingen. Bij opdrachtgevers is vooral intern winst te behalen door betere communicatie tussen afdelingen. In deze blog enkele tips.