Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

Sudden disruptions to the social environment of older adults living alone, such as the COVID-19 pandemic, can challenge their ability to maintain well-being. This study employed an interpretative phenomenological analysis to explore how Dutch older adults (≥65 years) living alone maintained their well-being …

Executive Summary This report presents an impact analysis of the co-creation methodology used in the CommuniCity project to adapt technological solutions to local community needs during the pilot phases. Integrating insights from the first and second rounds of pilots, it examines how the uptake of the …

Many have suggested that AI-based interventions could enhance learning by personalization, improving teacher effectiveness, or by optimizing educational processes. However, they could also have unintended or unexpected side-effects, such as undermining learning by enabling procrastination, or reducing …

How do you measure the changes that happen as a result of an education program on social and sustainable entrepreneurship? And how do you organize this in a ‘light’ way, burdening neither yourself as a teacher nor your learners? In this session, we explore different options on the impact measurement …

This paper explores the relationship between Circular Economy (CE) and Environmental, Social, and Governance (ESG) frameworks—a connection that remains ambiguous in both academic literature and practical application. This lack of clarity hinders corporate accountability and progress toward sustainability …

The decarbonisation of the aviation industry requires strict regulation to align with the EU Green Deal, which aims to make the EU the world’s first climate-neutral region by 2050. EU regulations continuously evolve and impact the key performance indicators (KPIs) used to measure progress towards this …

This Plan of Approach outlines how Work Package 1 (WP1) of the Interreg NSR Cool Cities project will support eight partner cities in the governance and planning of urban heat adaptation. It is written for urban professionals, project partners, and urban planners involved in the co-creation of adaptation …