This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

It is discussed that the cultural sector provides opportunities to develop key competencies, also referred as generic competencies. Competencies are described as skills, knowledge and attitudes that profession practisers needs to apply in a professional practise, besides job-specific competencies. A …

‘The clients you arrange affiliate campaigns for are the biggest telecom providers in the Netherlands. The campaigns are doing great, which results in steady sales. But it is not enough. What is the fun of working for clients whom already have a steady market, and whom are represented at every possible …

In de hedendaagse praktijk wordt BIM (gebouw informatie model) weinig gebruikt voor het beheren van vastgoed. Ook woningcorporaties, die ongeveer één derde van de woningvoorraad in Nederland beheren, gebruiken nog geen BIM in het eigen beheerproces terwijl de beheerfase wel onderdeel is van het concept …

The background information gives an insight into Hotel Imperio Inn. Their source market are couples, about 70% Guatemalans, 30% foreigners both coming for leisure and business (more nationals) purposes. Coziness, Comfort, Elegance, Spaciousness, Innovation and Quality are the values of Hotel Imperio …

This study focuses on the possible advantage of an aesthetic appeal on the adoption of photovoltaic (PV) cells and panels. Study deals with the importance of this perception of solar panels by potential buyers. It reports the relative importance of aesthetics compared with other attributes, namely investment …

The number of displaced persons in the world has reached an exceedingly high amount. Due to conflicts and war in Syria, the number of displaced persons has increased. The European Union was not prepared for a refugee influx on this scale. Applications in The Netherlands are being delayed and the pressure …

Student mobility is considered a core element of the process of growing internationalization, however enhancing student mobility remains a great challenge for most higher education institutions. The national vision(1) on internationalization suggests that each faculty and study program should have a …

Lentera Papua is a young organization in the highlands of Papua that currently operates an elementary school and a flying company where they train local pilot and mechanic students. Lentera disciples and trains people in a holistic way within a community setting to become professionals in serving God …

Based on a survey of 162 respondents, interviews with H.J. Heinz employees and a literature review, this thesis aims to answer the question: ‘How should H.J. Heinz translate the Dutch consumer preferences in their Heinz Tomato Ketchup product format rationalization?’ Following a reorganization and a …